I coach from the
seat you’re in.

The Short Version

I own Dynasty Gym in Vancouver, voted the city’s #1 gym multiple times. I built it from scratch and systemized the operations until it ran without me. It still does.

Building something that works whether I’m there or not is the foundation of everything I do with clients. I know what it takes because I’ve done it with my own money and my own hours on the line.

Why I Do This

I grew up poor, fourth of five, in a house where my parents were never home because they were always working and always stressed about money. My mom was dominant, my dad was silent, and I learned early that what I thought didn’t carry much weight.

Most of the owners I work with built businesses that were supposed to buy them freedom. The business ended up taking the life they were trying to build. It took their evenings, their weekends, and most of what their families used to get from them.

I do this work because I know what the other side looks like. A business that runs without you in every seat, time back in your calendar, a life that matches the income you’re making. I want that for the people I work with because I know what it costs a family when the person running the business has nothing left to give by the end of the day.

How I Work

Every business that’s stuck is stuck for a specific reason. The owner is usually too close to it to see what it is. That’s the part I’m there for.

I work backward from the number. Tell me the revenue you want and I’ll reverse-engineer what it takes to get there: the deal size, the conversion rate, the leads, the headcount, the moves. If you don’t have those numbers yet, step one is we start tracking them. Then I put a dollar figure on the constraint holding you back and we build the infrastructure to break it.

I don’t sell motivation and I don’t do it for you. I coach you to see the whole picture so you can run it without me. That’s the version that holds after the engagement ends. I’ve built and sold across roughly twenty verticals, so it comes from having run the thing.

Who I Work Best With

Owner-operators doing $300K–$2M in service businesses: trades, fitness, agencies, clinics, consulting. Usually a technician who got good at the craft and accidentally built a business around it, then found himself the bottleneck for all of it. Great at the work, never trained to run the company. Revenue’s decent but flat, everything routes through him, and he suspects he’s guessing at his numbers.

The common thread: he knows he needs to work differently, not just harder. He doesn’t want a guru who’ll do it for him. He wants someone who’ll teach him to see the whole picture, look at the numbers honestly, and get told the truth about what they show.